7 Steps to Successful Franchise Ownership

(Even If You’ve Never Owned a Business Before)

A 7-Week Implementation Program That Shows You How to Choose, Secure, and Run a Successful Franchise. Created Specifically for Aspiring Entrepreneurs Ready to Build Their Empire.

Hosted By Tarji Carter

Let me be direct…

If you’re reading this, you’re probably considering franchise ownership as a path to financial independence and generational wealth.

And you’re right to be interested.

The franchise industry pumps over

$800 Billion

into the U.S. economy annually, with successful franchisees building significant wealth across multiple locations.

But here’s what most people don’t tell you…

80% of independent businesses fail within the first 5 years
Many franchise buyers choose the wrong brand and lose their investment
Most aspiring owners don’t understand the real costs and commitments
Finding the right location can make or break your success
Building and retaining a strong team is harder than ever

And the worst part?

Most “experts” teaching franchise ownership have never actually helped someone like you succeed in the business.

Does this sound like you:

You’re ready to build wealth through business ownership, but…

You’ve been researching franchises for months (maybe years), feeling overwhelmed by all the options and afraid of making an expensive mistake. You know there’s opportunity out there, but you’re not sure which path to take.
You’re tired of trading time for money in your 9-5, but the idea of starting a business from scratch feels too risky. You want a proven system for success, but the franchise world seems complicated and intimidating.
You see other successful franchise owners building generational wealth, but you’re not sure if you have enough money, experience, or know-how to get started. You need someone to show you the ropes and help you avoid costly mistakes.

That’s why I created The Rookie Playbook…

As one of the few Black women working in franchise sales and development, I’ve seen firsthand what works - and what doesn’t.

I’ve helped countless entrepreneurs navigate the complex world of franchising, and now I’m pulling back the curtain to show you exactly how it’s done.

Get The Course

Introducing

Your Complete Implementation System for Franchise Success

This isn’t just another course…

It’s a comprehensive, step-by-step implementatioan program that shows you exactly how to:

Choose the right franchise for your goals
Secure ideal locations
Build strong teams
Master operations
Create community impact
Generate sustainable profits

Have you ever found yourself doubting whether you could really make it as a franchise owner?

I KNOW.

Often, I see ambitious entrepreneurs like you getting stuck in the “maybe someday” phase of franchise ownership. You have the drive and the dream, but without the right guidance, it’s easy to:

Get overwhelmed by all the options
Feel intimidated by the financial requirements
Worry about choosing the wrong franchise
Get lost in the application process
Fear of making expensive mistakes

Here are 4 things you may be struggling with:

THE MONEY QUESTION

“I’m not sure if I have enough capital or can get approved for financing.”

ANALYSIS PARALYSIS

“There are so many franchise options - I’m afraid of choosing the wrong one.”

LOCATION
ANXIETY

“I don’t know how to evaluate and secure a good location that will actually make money.”

INSIDER
ACCESS

“I need someone who understands my journey and can show me how to navigate the franchise world.”

The Solution…

Build your own success playbook.

Here’s Exactly What You’ll Master:

MODULE 1

INTRODUCTION TO FRANCHISING

The truth about franchise ownership
Critical success factors most people miss
How to evaluate opportunities like a pro
Financial requirements you must know

MODULE 2

FINDING THE RIGHT FRANCHISE

How to match your passion with profits
Evaluating franchise disclosure documents
Understanding territory rights
Accessing special financing programs

MODULE 3

APPLICATION &
APPROVAL

Positioning yourself as an ideal candidate
Creating a winning business plan
Navigating Discovery Day
Negotiating favorable terms

MODULE 4

LOCATION
SELECTION

Choosing profitable locations
Understanding demographics
Negotiating lease terms
Working with commercial realtors

MODULE 5

TEAM
BUILDING

Recruiting top talent
Creating training systems
Boosting retention
Building winning culture

MODULE 6

OPERATIONAL
EXCELLENCE

Mastering daily operations
Creating exceptional experiences
Building community partnerships
Maximizing profits

MODULE 7

BLACK AMERICANS IN FRANCHISING

Learning from successful owners
Accessing specialized resources
Navigating unique challenges
Building on our legacy

The Rookie Playbook Course

$499

Get unlimited access to all modules and become part of a thriving community.

Includes:

7 Modules
Quizzes
Templates
Access to a private community
Lifetime access and updates

Enroll Now

Plus You’ll Get These Exclusive Bonuses:

BONUS #1

50% off Franchise Game 2025 Ticket

($797 Value)

BONUS #2

Top 50 Franchise Industries

($297 Value)

BONUS #3

Strategy Call with Tarji

60-minute one-on-one complementary call with Tarji to discuss where you are and what next steps to take.

($397 Value)

Total Value: $1,191

Yours: Free

The first 50 people to purchase the course will get these 2 exclusive bonuses:

Roundtable Mastermind Call ($697)
A two-hour Zoom roundtable featuring live coaching, where you get 5 minutes in the hot seat and gain valuable insights from others' experiences.
Business Plan Templates ($697)

Total Value: $1,394
Today's Investment: $499

Get the Course ($499)

There Is No More…

WORRYING ABOUT MAKING ROOKIE MISTAKES
Because you’ll have a proven system to evaluate opportunities and avoid costly missteps that most new franchise owners make.

FEELING LOST IN THE FRANCHISE PROCESS
Because you’ll have a step-by-step roadmap that takes you from research to grand opening with confidence.

GOING IT ALONE IN THE FRANCHISE WORLD
Because you’ll have an experienced mentor and supportive community to guide you every step of the way.

You don’t need to spend years figuring out franchising on your own. You don’t need to make expensive mistakes to learn the ropes. And you definitely don’t need to be a millionaire to get started.

What you need is…

✓ The right guidance ✓ A proven system ✓ Someone who’s been there.

Get the Course

Backed by two decades of experience and partnerships with 15+ leading franchise brands, I know exactly what it takes to succeed.

My work has allowed entrepreneurs – just like you – to build generational wealth through franchise ownership and create lasting impact while staying true to who they are and what matters most.

If you start today, this could be you…

Just imagine... you could be confidently choosing your first franchise, negotiating the lease for your location like a pro, and taking real steps toward building generational wealth – with a proven system and mentor by your side.

YES! I WANT ACCESS TO
THE ROOKIE PLAYBOOK

Get The Course

Testimonials

Rikki Vaughn

“I always knew I wanted to be a business owner. After years with McDonald’s as a VP of Operations and after continuous No’s from QSR brands everywhere. Tarji moved mountains and helped me create partnership and relationships. Now I’m a successful franchisee with multiple brands and a consultant. I’ve learned that when a door closes, knock on another!”

Alec & Lauren Strong

Throughout our search, Tarji has been proactive in arranging meetings to answer our questions and walk us through the key details outlined in the Franchise Disclosure Documents. The process has been incredibly helpful!

Ready to Start Your Franchise Journey?

Click Below to Get Started Today

Join The Rookie Playbook Now

Tarji Name

A Trailblazer in Franchising

As the Founder and CEO of The Franchise Player, Tarji Carter is at the helm of a revolutionary initiative that goes beyond business. With more than a decade of experience in franchise sales and development, Tarji has helped hundreds of small business operators realize their dream of owning a franchise while expanding the footprint of some of the world’s most delicious brands, including Cinnabon, Dunkin, Wingstop, Edible Arrangements, and Bojangles’.

Driven by a love for community and culture, Tarji is committed to sharing the insights and experiences she has gathered throughout her career. Join us in the pursuit of success, empowerment, and diversity. The Franchise Player is not just a platform; it’s a community that believes in your potential.

Get the course and all the bonuses