About The Franchise Player

A trailblazer in franchising

When it comes to franchising, Tarji Carter is the ultimate playmaker. With around 20 years in franchise development, she has helped grow the footprint of some of the world’s most delicious brands, including Cinnabon, Carvel, Dunkin', Baskin Robbins, Wingstop, Edible, and Bojangles. She has also worked with brands like Yum! Brands, Smoothie King, Playa Bowls, Ben & Jerry's, and Lola Beans. In short, she knows exactly what it takes to get you off the bench and into the game.

Here's the truth that started it all. For years, Tarji saw the same pattern. Franchise ownership is one of the strongest paths to generational wealth, yet the information and access rarely reached the communities that needed it most. So she did what any real leader would do. She wrote a new playbook.

Our Mission

The Franchise Player is a movement. Our goal is to help 500 underrepresented entrepreneurs become franchise owners, creating jobs, wealth, and opportunity that ripple through our communities for years to come.

Whether you're a rookie chasing your first opportunity or a seasoned operator ready for the next level, Tarji is your coach, teammate, and advocate.

Changing the Game for Black Entrepreneurs

At The Franchise Player, we help to build legacies. We’re here to empower entrepreneurs to step into the franchising arena with confidence, strategy, and a winning mindset.

Here’s why we’re different:

We Break Down Barriers: Franchising can feel like a tough game to join, but with the right coach and game plan, you can win.
We Make It Personal: Your goals, your strengths, your legacy—we match you with franchise opportunities that fit your personal aspirations.
We Deliver Results: We uniquely connect with communities and events that traditional consultancies often overlook, delivering education on the benefits of franchise ownership and strategies for building a strong foundation for success.

Why Tarji?

Tarji’s is a coach, teammate, mentor, and advocate. Over her career, she’s worked with some of the biggest names in the industry, mastering the ins and outs of franchising. She knows what it takes to win, and she’s here to pass that expertise on to you.

Her passion for leveling the playing field led her to create The Franchise Player, a movement designed to help underrepresented entrepreneurs overcome the challenges of breaking into the franchise game and step confidently into the world of business ownership.

Join the Team

At The Franchise Player, we are building champions. If you’re ready to step up, suit up, and dominate the franchising game, we’re ready to help you win.

Email us at info@thefranchiseplayer.com