About Us
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Elevating franchise ownership
and wealth within the
African American community
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The Franchise Player was born from a vision to elevate franchise ownership and wealth within the African American community. Our founder, Tarji Carter, is a visionary leader and a cultural strategist with a deep commitment to fostering diversity and inclusion in the world of franchising.
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Our Mission
Our mission at The Franchise Player is clear—to provide a direct path to ownership for aspiring franchisees. We believe that successful franchise ownership is a low-risk avenue for creating wealth for black and other marginalized groups in America.
A Trailblazer in Franchising
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As the Founder and CEO of The Franchise Player, Tarji Carter is at the helm of a revolutionary initiative that goes beyond business. With more than a decade of experience in franchise sales and development, Tarji has helped hundreds of small business operators realize their dream of owning a franchise while expanding the footprint of some of the world’s most delicious brands, including Cinnabon, Dunkin, Wingstop, Edible Arrangements, and Bojangles’.
Driven by a love for community and culture, Tarji is committed to sharing the insights and experiences she has gathered throughout her career. Join us in the pursuit of success, empowerment, and diversity. The Franchise Player is not just a platform; it's a community that believes in your potential.
What We Offer:
> Access to Capital
>Â Education
> Coaching
> Mentorship
> Incentives
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