About The Franchise Player

A Trailblazer in Franchising

When it comes to the franchising game, Tarji Carter is the ultimate playmaker. With over 15 years of experience in franchise development and a proven track record working with some of the world’s most iconic brands, including Cinnabon, Dunkin, Wingstop, Edible Arrangements, and Bojangles’, Tarji knows exactly what it takes to get you off the bench and into the game.

But here’s the truth: It's time to level the playing field in franchising. For years, Tarji noticed an overwhelming lack of inclusion in the space. She’s working to change the narrative—making sure the benefits of franchise ownership reach underrepresented groups to promote generational wealth. The necessary information wasn’t making it to our communities, and no one was stepping up to rewrite the playbook.

So, Tarji did what any true leader would do—she created a new game plan.

Our Mission

The Franchise Player is a movement. We’re on a mission to help 500 underrepresented entrepreneurs become franchise owners, creating generational wealth, jobs, and opportunities that will ripple through our communities for years to come.

Whether you’re a rookie looking for your first opportunity or a seasoned pro ready to take it to the next level, Tarji is your ultimate resource.

Changing the Game for Black Entrepreneurs

At The Franchise Player, we help to build legacies. We’re here to empower entrepreneurs to step into the franchising arena with confidence, strategy, and a winning mindset.

Here’s why we’re different:

We Break Down Barriers: Franchising can feel like a tough game to join, but with the right coach and game plan, you can win.
We Make It Personal: Your goals, your strengths, your legacy—we match you with franchise opportunities that fit your personal aspirations.
We Deliver Results: We uniquely connect with communities and events that traditional consultancies often overlook, delivering education on the benefits of franchise ownership and strategies for building a strong foundation for success.

Why Tarji?

Tarji’s is a coach, teammate, mentor, and advocate. Over her career, she’s worked with some of the biggest names in the industry, mastering the ins and outs of franchising. She knows what it takes to win, and she’s here to pass that expertise on to you.

Her passion for leveling the playing field led her to create The Franchise Player, a movement designed to help underrepresented entrepreneurs overcome the challenges of breaking into the franchise game and step confidently into the world of business ownership.

Join the Team

At The Franchise Player, we are building champions. If you’re ready to step up, suit up, and dominate the franchising game, we’re ready to help you win.

Email us at [email protected]