Expand Your Brand and Empower Communities
Are you ready to expand your franchise brand, increase inclusion, and make a meaningful impact on the future of franchising? Partner with The Franchise Player, led by Tarji Carter, and join a movement that’s rewriting the playbook of franchise ownership.
As a seasoned franchise development expert with over 15 years of experience, Tarji is on a mission to help 500 underrepresented entrepreneurs become franchise owners in 2025. By partnering with us, your brand will not only benefit from reaching untapped talent but also play a pivotal role in creating generational wealth and opportunity in the marginalized communities.
Become A PartnerWhat's In It For You
Why Partner with The Franchise Player?
1. Access to Qualified Leads
Gain exclusive access to motivated leads who have expressed interest in your brand and industry category. With The Franchise Player, you’ll receive qualified leads who are ready to move forward expeditiously, shortening the sales cycle for your team.
2. Sponsorship Opportunities
Participate in exclusive event sponsorships that connect your brand with future franchisees where they live, work, play, and worship. Through our culturally aligned events and relationships, your brand will stand out from your competitors, reaching untapped talent and increasing visibility.Â
3. Brand Promotion
Your brand deserves the spotlight. As a partner, your logo will be prominently displayed on The Franchise Player website with a direct link to your franchising page. Plus, enjoy featured highlights on our influential social media accounts, amplifying your presence in the franchise community.
4. Discounts on Industry Events
Take advantage of deep discounts on registration and exhibitor fees for franchise industry events hosted by The Franchise Player. These events provide unparalleled opportunities to engage with diverse audiences, showcase your brand, and connect with potential franchisees and investors.
5. Access to High Net-Worth Individuals and Groups
Forge relationships with high-net-worth individuals and acquisition-focused groups interested in accelerated franchise development. The Franchise Player opens doors to influential partners who can drive your brand’s growth and success.
6. Access to Members-Only Events
Receive opportunities to promote your franchise offering at exclusive members-only events hosted by The Franchise Player. These intimate gatherings provide a direct line to our vibrant community and allow you to showcase the unique opportunities your brand offers.
7. Access to Hollywood Sponsorship Opportunities
When you partner with The Franchise Player, you gain exclusive access to high-visibility sponsorship opportunities for major events like TV shows, movies, concerts, and even the Super Bowl. Elevate your brand with immersive placements, activations, and exposure that connect you to millions, positioning your franchise as a powerful player on the biggest stages in entertainment and sports.
Mission 500
500 New Franchise Owners in 2025
This isn’t just about numbers—it’s about building a future where franchising reflects diverse talent and ambition. By partnering with The Franchise Player, you’ll play a key role in reaching this milestone and creating lasting change in the industry.
The Playbook for Partnership
1. Team Up
Let’s discuss how your brand can become a part of this movement. Together, we’ll outline your goals and create a partnership plan tailored to your needs.
2. Showcase Your Brand
Your franchise will be featured in programs, events, and content to connect you with aspiring entrepreneurs looking for the perfect opportunity.
3. Grow Together
As our partnership grows, so will your brand’s reputation, franchisee base, and contribution to making franchising more inclusive and impactful.
The Ideal Brand Partner
We’re looking for brands committed to providing equal opportunities and positioning aspiring franchise owners for success. The ideal partner will embody or aspire to the following characteristics:
- Demonstrated Commitment to Inclusion
Your brand actively works to ensure equal opportunities and representation in franchise ownership. - Proven Track Record of Successful Franchise Development
You have a history of supporting franchisees and helping them achieve their goals. - Innovative and Forward-Thinking Approach to Business
Your brand embraces innovation and creates solutions to meet evolving market needs. - Strong Community Engagement and Support Initiatives
You prioritize giving back and making a positive impact in the communities you serve. - Established Reputation for Ethical Business Practices
Your brand operates with integrity, building trust with franchisees and customers alike.
Affiliated Brands
Let's Change The Game Together
Your brand has the power to transform lives, build communities, and grow into untapped markets. Partnering with The Franchise Player connects you with a network of driven entrepreneurs while positioning your franchise as a leader in inclusion, equity, and belonging.
Premier Franchise Partnership Package
Join our exclusive network of franchise brands and get:
- 50% Off Exhibitor Booths
- Instagram Live Features
- Website Visibility
- LinkedIn Announcements
- Access to unique franchisee recruitment events
- And more
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