CLICK HERE FOR TICKETS

PURCHASE

OUR LOCATION: YUM! RESTAURANTS INTERNATIONAL

The Franchise Game 2024

Yum! Restaurants International - 7100 Corporate Drive, Plano, TX

00

DAYS

00

HOURS

00

MINS

00

SECS

Time Event Details
8:00 AM REGISTRATION OPENS + BREAKFAST
8:30 AM – 8:45 AM WELCOME TO THE GAME!

Receive a warm welcome from Yum! Brands team and The Franchise Game founders.

Learn about the franchise educational content offered at the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

Hear why The Franchise Game was created, how it has grown since last year’s inaugural event, and all you can look forward to during the symposium.

PRESENTERS:
James Fripp, Chief Equity, Inclusion & Belonging Officer, Yum! Brands, Inc.
Sara Awadallah, Strategic Partnerships, YUM! Global Franchising
Tarji Carter, Co-Founder, The Franchise Game
Dessie Brown, Jr., Co-Founder, The Franchise Game
Daylon Goff, Co-Founder, The Franchise Game
8:50 AM – 9:35 AM A DAY IN THE LIFE OF A FRANCHISEE

In this session, you will learn from some of the industry’s best multi-unit franchisees. Learn how to create an ownership mindset, best practices for success, and which pitfalls to avoid. Attendees will leave the session with a new perspective and a plan aimed at owning and operating profitable franchise locations.

INTRODUCTION:
Will Baggett, Author, Speaker, and Commercial Real Estate Advisor

MODERATOR:
Cornelius “Neil” Foote, Jr., Executive Director, Frisco Marketing Strategy UNT Division of University Brand Strategy & Communications

PANELISTS:
Rachel Proctor, Mayor of DeSoto, TX, Multi-Unit Franchisee (Salata Salads)
Andre Walters, Retired NFL Player, Multi-Unit Franchisee (Duck Donuts)
Jody Edwards, Multi-Unit Franchisee (Dunkin’)
Harrison Blair, President & CEO, Dallas Black Chamber of Commerce
9:45 AM – 10:30 AM FROM EXECUTIVE TO ENTREPRENEUR – Fireside Chat

You will not want to miss the opportunity to hear from Mr. Roland Parrish, the CEO of Parrish Restaurants, Ltd, which owns and operates 24 McDonald’s restaurants in Dallas and the surrounding areas. Mr. Parrish also serves on the NBA Dallas Mavericks Advisory Board, the Salvation Army Advisory Board, and the MLB Texas Rangers Foundation.

PRESENTERS:
Roland Parrish, CEO of Parrish Restaurants Ltd, One of the Top 100 Black Owned Businesses in the United States
Lady Jade - Journalist, Philanthropist and Media Personality
10:40 AM – 11:10 AM TALK TO MY ATTORNEY!

Learn about the legal rights and responsibilities of franchising from one of the best Franchise Attorneys in the business. All attendees will better understand the FDD and why having a franchise attorney on your side is one of the best investments you will ever make.

PRESENTER:
Tanya Nebo, Franchise Attorney, Nebo Law
11:15 AM – 11:30 AM THANK YOU, SPONSORS!

Hear from our sponsors about why they support The Franchise Game and their commitment to diversity, equity, inclusion, and belonging.

PRESENTER:
Will Baggett, Author, Speaker, and Commercial Real Estate Advisor
11:30 AM – 1:00 PM LUNCH & LEARN

Enjoy a delicious lunch sponsored by Pizza Hut and meet franchise brand representatives inside the Trade Show. Network with like-minded business professionals.
1:10 PM – 1:55 PM RECIPE FOR SUCCESS – IDENTIFYING THE IDEAL FRANCHISEE?

Join us for an engaging panel discussion featuring top representatives from leading franchise brands as they share insights on what makes an ideal franchise candidate. Whether you aspire to own a franchise or are curious about the selection process, this discussion will provide valuable perspectives and practical advice. Discover what it takes to rise to the top and thrive in the competitive world of franchising.

INTRODUCTION:
Will Baggett, Author, Speaker, and Commercial Real Estate Advisor

MODERATOR:
Cornelius “Neil” Foote, Jr., Executive Director, Frisco Marketing Strategy UNT Division of University Brand Strategy & Communications

PANELISTS:
Shawn Caric, VP of Franchise Development, Smoothie King
Pam Gore, Director of Development Marketing, Dine Brands
Maureen DeStefano, VP of Franchise Development, Potbelly Sandwiches
2:00 PM – 2:30 PM FROM ONE TO MANY: MASTERING MULTI-UNIT OWNERSHIP

In this session, Franchise Industry Veteran Aicha Bascaro will provide detailed insight into the transition from the brand's franchisee training to the essential skills you must acquire independently to achieve exponential growth. Aicha's wealth of experience will offer actionable insights and practical advice for franchisees aiming to expand their footprint and achieve long-term success in franchise ownership.

PRESENTER:
Aicha Bascaro, Founder and CEO, American Franchise Academy
2:35 PM – 3:05 PM TASTE OF OWNERSHIP: ACQUIRING A RESTAURANT FRANCHISE

Join Dominique Maddox, a seasoned expert in restaurant acquisitions, for an in-depth session on evaluating potential purchases. Dominique will walk you through the key factors to consider, from location and market demand to the restaurant’s reputation and operational performance. Whether you're a first-time buyer or looking to expand your portfolio, this session will equip you with the knowledge and tools to make an intelligent, informed decision. Don't miss out on this opportunity to gain insider insights and take the guesswork out of buying a restaurant!

PRESENTER:
Dominique Maddox, President, EATS Brokers
3:10 PM – 3:45 PM FRANCHISE FREEDOM: SEIZING OPPORTUNITIES AMIDST DEI CHALLENGES

Join Tarji Carter, CEO of The Franchise Player, as she explores the urgent need for marginalized groups to enter franchising now amidst increasing threats to diversity, equity, and inclusion (DEI) laws. Discover how franchising offers a pathway to liberation from corporate trauma and micro-aggressions.

During this session, you will also hear from a dynamic husband-and-wife duo about how they created a thriving snack business at the onset of the 2020 pandemic.

Don’t miss this empowering session on seizing control of your future through entrepreneurship and franchising.

PRESENTER:
Tarji Carter, Founder and CEO, The Franchise Player
Co-Founder, The Franchise Game
Jeff and Marissa Allen, Founders, Cookie Society
3:45 PM – 4:00 PM THANK YOU FOR COMING!

PRESENTERS:
Wanda Williams, Head Yum! Global Franchising, Yum! Brands, Inc.
Tarji Carter, Co-Founder, The Franchise Game
Dessie Brown, Jr., Co-Founder, The Franchise Game
Daylon Goff, Co-Founder, The Franchise Game
4:00 PM – 5:00 PM TRADE SHOW RE-OPENS

Spend the last hour revisiting the exhibit booth, gathering information, networking, and taking pics with your new BFFs (best franchise friends) at the YUM! selfie wall.

Roland Parrish

CEO of Parrish Restaurants Ltd, One of the Top 100 Black Owned Businesses in the United States

Aicha Bascaro

Founder and CEO, American Franchise Academy

Tanya Nebo

Franchise Attorney,     Nebo Law

Daylon Goff

Brand Marketing and Media Executive / Co-Founder, The Franchise Game

 

 

Nancy Williams

          Franchise Sales,          Ben & Jerry's

 

 

Will Baggett

Author, Speaker, and Commercial Real Estate Advisor, Keller Williams

 

 

Dessie Brown, Jr.

Founder, LD Unlimited Marketing / Co-Founder, The Franchise Game

 

 

Tarji Carter

Founder and CEO, The Franchise Player / Co-Founder, The Franchise Game

 

 

 

Shawn Caric

VP of Franchise Development, Smoothie King

Harrison Blair

President & CEO, Dallas Black Chamber of Commerce

Rachel Proctor

Mayor of DeSoto, TX, Multi-Unit Franchisee (Salata Salads)

 

Â