About Us

A trailblazer in franchising

When it comes to franchising, Tarji Carter is the ultimate playmaker. With around 20 years in franchise development, she has helped grow the footprint of some of the world’s most delicious brands, including Cinnabon, Carvel, Dunkin', Baskin Robbins, Wingstop, Edible, and Bojangles. She has also worked with brands like Yum! Brands, Smoothie King, Playa Bowls, Ben & Jerry's, and Lola Beans. In short, she knows exactly what it takes to get you off the bench and into the game.

Here's the truth that started it all. For years, Tarji saw the same pattern. Franchise ownership is one of the strongest paths to generational wealth, yet the information and access rarely reached the communities that needed it most. So she did what any real leader would do. She wrote a new playbook.

Our Mission

The Franchise Player is a movement. Our goal is to help 500 underrepresented entrepreneurs become franchise owners, creating jobs, wealth, and opportunity that ripple through our communities for years to come.

Whether you're a rookie chasing your first opportunity or a seasoned operator ready for the next level, Tarji is your coach, teammate, and advocate.

A Trailblazer in Franchising

As the Founder and CEO of The Franchise Player, Tarji Carter is at the helm of a revolutionary initiative that goes beyond business. With more than a decade of experience in franchise sales and development, Tarji has helped hundreds of small business operators realize their dream of owning a franchise while expanding the footprint of some of the world’s most delicious brands, including Cinnabon, Dunkin, Wingstop, Edible Arrangements, and Bojangles’.

Driven by a love for community and culture, Tarji is committed to sharing the insights and experiences she has gathered throughout her career. Join us in the pursuit of success, empowerment, and diversity. The Franchise Player is not just a platform; it's a community that believes in your potential.

BRANDS THAT I HAVE WORKED WITH

What We Offer:
> Access to Capital
> Education
> Coaching
> Mentorship
> Incentives

Changing the Game

We're here to build owners, not just answer questions. Here's what makes us different:

We break down barriers. Franchising can feel like a closed club. With the right coach and game plan, you get in and you win.

We make it personal. Your goals, your strengths, your budget, your legacy. We match you to opportunities that actually fit your life, not someone else's.

We show up where others don't. We connect with communities and events that traditional consultancies overlook, bringing real education on the benefits of ownership.

Join the Team

We're building champions. If you're ready to step up, suit up, and take ownership of your future, we're ready to help you win.

Email us at info@thefranchiseplayer.com

This is your chance to make the play of a lifetime. Let's change the game together.