OWN YOUR FUTURE

Become a Franchise Player

From Coaching to Courses to Connections, We’ve Got the Playbook to Take You from Rookie to Franchise MVP

Upcoming Webinar
Monday, January 20th at 11am EST

How to Pick the Right Franchise for You

Tired of the 9-to-5 grind? Discover how franchising can provide financial freedom, flexibility, and a fresh start. Join our free webinar to learn the insider secrets to choosing the right franchise and building a successful future.

Reserve Your Spot Now

Our Mission

Welcome to The Franchise Player, where we’re on a mission to empower 500 Black entrepreneurs in 2025 to achieve franchise ownership, redefine success, and build legacies that last.

Founded by Tarji Carter, with over 15 years of experience in franchise development, The Franchise Player is more than a business—it’s a movement. A movement to break down barriers, provide access, and inspire the next wave of Black franchise leaders who will reshape industries and uplift their communities.

Explore Winning Franchise Opportunities with us

Restaurant • Pet Services • Business Consulting
Senior Care • Maid Services • Mobile Hair Salons
Food Trucks • Mobile Library • Retail

Shattering the 8% Ceiling

Franchise ownership is one of the most powerful paths to financial freedom and generational wealth, yet only 8% of franchises in the U.S. are Black-owned. In 2025, we’re setting out to change that by helping 500 aspiring entrepreneurs:

Discover Opportunities: Explore over 300 industries, from health and wellness to technology—because franchising isn’t just about restaurants.
Demystify the Process: Simplify the journey from interest to ownership with expert guidance and resources.
Build Wealth: Create thriving businesses that generate long-term financial independence for you and your family.

Will you be one of the 500 who steps up to own your future?

Schedule Your Complementary Call

2023 FRANCHISE STATS

Did You Know...

806,000

there were over 821,000 franchise establishments in the US

8,000,000

More than 8M people are employed by franchises in the US

$858 Billion

Total economic output of franchise establishments in the US is $858B

What It Means to Be a Franchise Player

A Franchise Player is someone who:

Taps Into One of America’s Best-Kept Secrets: Recognizing franchising as a powerful path to success and seizing the opportunity.
Takes Ownership of Their Future: You don’t wait for opportunities—you create them.
Builds Generational Wealth: Franchise ownership isn’t just about business—it’s about creating lasting impact for your family and future generations.
Creates Jobs in Their Community: Empowering local economies by providing opportunities and growth where it’s needed most.
Leads by Example: Serving as representation, proving what’s possible, and becoming a source of inspiration and leadership in your community.

This is your chance to join a movement—a revolution in entrepreneurship—fueled by purpose, driven by success, and designed to make a difference.

Schedule Your Complementary Call